In today's digital age, the convenience of online shopping has revolutionised the way we purchase goods. Platforms like Amazon Handmade, Not on the High Street and Etsy offer a vast array of unique products from independent artisans and creators. However, have you ever wondered why some items seem to have a higher price tag when bought through these third-party websites compared to purchasing directly from the seller? Let's delve into the reasons behind this price disparity.
As a seller who values the exposure and reach that platforms like Amazon Handmade and Etsy provide, it's important to address why our products may appear more expensive when purchased through these channels. While we appreciate the visibility these platforms offer, it comes at a cost – quite literally.
One of the primary factors contributing to the higher prices on third-party websites is the fees imposed by these platforms. Amazon Handmade and Etsy charge sellers a percentage of each sale, often around 15% or more. These fees are essential for the platform to maintain its operations and provide services to sellers like us. However, as independent creators, it's challenging for us to absorb such hefty fees without affecting our bottom line.
When you shop directly with us, you're cutting out the middleman and allowing us to retain a larger portion of the sale. This enables us to offer our products at a more competitive price while still sustaining our business. By supporting us directly, you're not only getting a better deal but also ensuring that your purchase has a more significant impact on the artisans and creators behind the products you love.
Additionally, on platforms like Etsy, sellers are automatically enrolled in marketing programs that further eat into our profits. For instance, if a customer purchases one of our products through a sponsored listing, we lose an additional 12% of the sale. This scenario could leave us with minimal profit margins or, in some cases, operating at a loss.
Just take a look at these eye watering fee's...
To offset these costs and ensure the sustainability of our business, we have no choice but to adjust our prices accordingly. While we strive to keep our prices as reasonable as possible, the reality is that the fees imposed by third-party platforms inevitably get passed on to the consumer.
Choosing to purchase directly from us not only saves you money but also allows us to thrive as independent creators. By bypassing the fees associated with third-party platforms, you're directly supporting our craft and enabling us to continue doing what we love.
In conclusion, while shopping on platforms like Amazon Handmade and Etsy offers convenience and variety, it's essential to consider the underlying costs that contribute to higher prices. By opting to buy directly from the seller, you're not only getting a better deal but also making a meaningful difference in supporting independent artisans and creators. Thank you for your continued support, and we look forward to providing you with exceptional products and service, whether through third-party platforms or direct channels.